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June 4th, 2010
Ilan Samson has been trying to make life better for babies and children since his son was born.
And since son Ophir is now 25 that's a pretty long crusade
Ilan is probably the UK’s only full-time inventor though he has recently moved from London to California to work on his latest invention – a calculator that makes students think: Showing the answer only after the student also entered a reasonable estimate.
But he has been long been linked with Tommee Tippee, working first on our pioneering one handed breast pumps and then more recently on the award-winning easi-vent valve on all our closer to nature teats. Lately it’s been cups that have captured his innovative spirit – and the challenge of making them totally spill proof but easy to drink from for babies, toddlers and children of all ages.
And having risen to the challenge, he's enjoying seeing his new cups flying off the shelves – and reading the positive reviews from parents delighted to find cups and beakers in the Explora and Tip it Up ranges that not only look great but that are totally spill proof AND easy to drink from no matter what age the child.
So for a guaranteed easy transition from breast or bottle to spout thanks to Ilan’s patented Advance-flo technology (Explora) and lip-touch technology (Tip it Up), Ilan wants everyone to try his cups … and that means parents too.
Says Ilan: 'I want all mums and dads to try explora and tip it up cups for themselves so they can see how uniquely easy they are to drink from. Suck it and see is what I say.
So how does Explora work, for example? ‘In many other valved cups, it is what makes cup spill proof that also makes it hard to drink from, The unique construction of the Explorer cup’s valve makes the spill-proof seal perfectly tight but leaves the drinking unimpeded, even for very small babies.
Drinking is exactly as it should be for a child ... easy, smooth, uncomplicated, requiring nothing other than lips to the spout. Every adult should try it. It's a knockout.'