Jackel International Limited Privacy Policy

(This Privacy Policy was last updated on 19th August 2013)


We are Mayborn USA, Inc., and are incorporated in the State of New York, USA.

In this Privacy Policy, your "Personal Information" means any of the following information about you:

  • your name,
  • your contact information including your address, phone number and/or e-mail address,
  • your birthday, gender and/or age,
  • information of a sensitive nature, relating to your health or condition,
  • information regarding our products or services that you have purchased, used or wish to purchase or use, or contests or sweepstakes which we run, in each case when that information is identified with you,
  • any of the foregoing information regarding your children,
  • usernames and passwords for our Website:
  • Website Use Information and Social Networking Information (which are described in more detail below), when identified with you; and
  • any other information that identifies you or your minor children that you may voluntarily provide to us,

which we gather when you are on our website ("Website"), or which you provide to us in some other manner with respect to the Website or our activities generally (including, but without limitation, as detailed in this Privacy Policy or the Terms of Use or in relation to contests or sweepstakes run in Canada).

We are committed to respecting the privacy of individuals. Personal Information will only be used in accordance with this Privacy Policy, or as otherwise authorised by you, and will not be used for unauthorized purposes.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

Information Collected by Us

Information actively collected:

We may collect and store any Personal Information you enter on the Website or provide to us in some other manner, including Personal Information relating to your baby or young children.

If you choose to sign up to receive emails from us, you must provide us with your name and email address. If you wish to contact us with an enquiry via our Website, we will request certain information from you, including your name, complete contact information, email address, and information regarding the products or services that you have purchased or wish to purchase or which you have a query or comment about.

If you contact us by telephone or e-mail regarding purchases, customer service, warranties, claims, returns or any other similar matter, we will gather Personal Information directly from you relating to that matter.

Information collected automatically:

Please see our Cookie Statement for details of the cookies we use on the Website and what they are used for, their duration, and for information as to how to change and delete the cookies. The Cookie Statement also includes information on image pixels which may be used in marketing e-mails.

Cookies on third party websites

Our Website or e-mail which we send to you may contain links to other websites operated by third parties and those third parties may use cookies on their own websites. It is the responsibility of those third parties to collect appropriate consents from you in order to permit their own cookies and to inform you about the cookies they use (to the extent this is required by law). You should check the privacy policy and/or cookie policies on all third party websites to ensure you are comfortable with cookies used on third party sites.

If you connect to our site using a third party social networking site such as Facebook or Twitter, we may have collected information from you through that social networking site in accordance with your privacy and user account settings on that site, and in accordance with the terms of use and privacy policies of that site ("Social Networking Information"). Any Personal Information we collect from you indirectly in this manner we will treat as through it was collected directly from you, with your consent, unless you inform us otherwise. We will otherwise handle that Personal Information in accordance with this Privacy Policy.

Our Use of Personal Information

Any Personal Information you provide will only be used or disclosed for certain purposes as described below.

  • Correspondence and Communications: We generally monitor and/or keep records of all of our e-mail communications and other communications with you. If you provide Personal Information during the course of those communications, we will use that Personal Information to address the nature and purpose of the communications. Telephone calls may be recorded for training and monitoring purposes and to assist us in providing you with the best service possible. We will inform you when we do record your calls;
  • Customer Service and Complaints: We may use your Personal Information if required and to the extent necessary to provide you with customer service, and to address any complaints you may have.
  • Warranties and Returns: If applicable, we may use your Personal Information to the extent necessary to process any warranty claims, returns of defective products, or other similar claims made by you with respect to our products or services.
  • Newsletters and Promotions and Marketing: If you opt-in to receive information from us about goods and services that may be of interest to you, we may contact you by email with information about us and third parties we have selected regarding goods and services, articles, newsletters and special or promotional offers (including sweepstakes and contests) provided by us or these third parties. We may use other Personal Information that you have provided to us to assess which products or services may be of particular interest to you, and assess how we can improve our products and services, and how we can more effectively market those products and services to you and other customers like you.

If, at any time, you decide that you no longer want to receive such email communications, you may opt out of receiving them by clicking the "Unsubscribe" link at the bottom of the email received or click here to unsubscribe from future emails. Please note that it may take up to 10 days to complete the process of removing your details from the mailing list.

  • Regarding your Children: We may use Personal Information regarding you, your babies and your children to help us understand your needs and interests (and those of your babies and children as they grow) to better tailor our services and communications to you. For example, we may use the information you provide us about the gender or birth date of your baby to send information about gender or age appropriate goods and services as your child grows.
  • Marketing and Market Research: We may contact you by email for market research purposes. We may use the Personal Information gathered from these market research efforts to assess how we can improve our products and services, and how we can more effectively market those products and services to you and other customers like you.
  • Website Use Information: We may use the information obtained from Website Use Information to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you when you are on our Website.
  • Social Networking Information: If you connect to our site using a third party social networking site such as Facebook or Twitter, we may use that information for the marketing purposes described above, and to promote our goods and services to you in the future through those sites.
  • Financial information: We may use financial information or payment method to process payments or refunds for transactions which you have chosen to enter, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.
Disclosure and use of Personal Information to or by Others

We will not licence, sell or provide Personal Information to any third party except as permitted by this Privacy Policy or with your consent. We may disclose and share Personal Information as set forth below:

With Third Parties of Potential Interest to You: If you expressly consent, we may provide your Personal Information to third parties so that they may share with you information relating to their goods and services, contests and sweepstakes. That is the only use they are contractually authorised to make of your Personal Information, unless you provide additional consent. You can withdraw your consent at any time.

With Service Providers: We may share Personal Information with service providers who provide services for us or perform administrative or marketing activities on our behalf, or who develop, host or maintain the Website. These service providers may be granted access to some or all of the Personal Information you provide or we collect, and may use cookies on behalf of us, but shall be restricted from using the Personal Information you provide other than as is reasonably necessary to perform their services for us.

We may also use service providers to assist us in aggregating and anonymizing such information, so that it does not include any information from which any individual can be identified. We do not consider such aggregated and anonymized information to be Personal Information, and its use is not subject to this Privacy Policy.

Legal reasons: We may disclose all or any Personal Information and other information that you provide to us to help prevent illegal activity or activity that threatens our computer systems or networks. We also may disclose information as permitted or required by authorities or otherwise required by subpoena, search warrant, court order, or other legal process, to defend against legal claims, to enforce our Terms of Use, this Privacy Policy or other agreements or policies, or otherwise as required by applicable law and/or regulations.

In connection with business transfers: If any business forming all or part of the business of Mayborn USA, Inc., shall be bought, sold or otherwise transferred, Personal Information may be transferred along with the other transferred assets. In the context of such a transaction, such acquiring company may use such Personal Information instead of ourselves in accordance with this Privacy Policy and any reference in this Privacy Policy to "us" "we" "our" or "Mayborn USA, Inc.", shall be and be deemed to be a reference to such acquiring company.

Transfers to and Sharing with other Companies within the Mayborn Group: Personal Information, including Personal Information of a sensitive nature, such as information about your or your baby's health or condition (such as your stage of pregnancy), may also be shared or transferred to 2 other UK companies in the Mayborn group, of which Mayborn USA, Inc., forms part. The 2 companies concerned are Jackel International Limited and Sangenic International Limited ("Mayborn Companies"). The Mayborn Companies may use your Personal Information for the same purposes that we are allowed to use your Personal Information in accordance with this Privacy Policy or other consents you have given, and any reference in this Privacy Policy to "Mayborn USA", "us", "we" or "our" shall be deemed to include a reference to the relevant Mayborn Company or Companies.

Transfers or Personal Information outside of Canada: We may transmit any of the Personal Information we have collected to Mayborn Companies or service providers in other countries, including the United States and the United Kingdom. These countries may have privacy and data protection laws that differ from those in Canada. As a result, the Personal Information may be subject to access requests from foreign governments, courts, law enforcement officials and national security authorities in those countries according to their laws. Subject to these laws, we will ensure that appropriate protections are in place to maintain protections on the Personal Information that are equivalent to those that apply in Canada.

Protection of Personal Information

We employ reasonable measures to protect your Personal Information from unauthorized access, use and disclosure using security measures that are appropriate. When we share your Personal Information with third parties, we require contractually that they employ protections as least as good as ours, and require that their use and disclosure of Personal Information is in a manner consistent with this Privacy Policy.

Retention and Destruction of Personal Information

We keep your Personal Information only as long as is necessary for us to achieve the purpose for which it was collected, and promptly and securely destroy it after that time. The methods that we use to destroy your information will depend on the sensitivity of that information, but in any event we will use at least industry standard practices to destroy it.

Questions, Requests, Updates to, or Deletion of Personal Information

You can ask us to review the Personal Information we hold, and ask us to change or delete any of this information. We may require that an individual provide certain information before we process the request, for verification purposes. You can do this or ask us any other questions or share your concerns by contacting our Privacy Officer at or by writing to Mayborn USA, Inc., First Floor, 1 Edgewater Drive, Suite 109, Norwood, Massachusetts 02062.

What We Do About Children Visiting the Website

The Web Site is not intended for children under the age of 18. We will not knowingly collect Personal Information from users in this age group. We encourage parents to talk to their children about their use of the Internet and the information they disclose online. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us at if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

Effective Date

This Privacy Policy is effective as of 19th August 2013. This Privacy Policy was last updated on 19th August 2013 and supersedes the previous Privacy Policy which was effective from May 20, 2013 to 18th August 2013.

Changes to this Privacy Policy

We may change this Privacy Policy at any time by amending this page. If we make changes to this Privacy Policy we will notify you by posting an announcement on the Website, so you are always aware of what information we collect, how we use it, and under what circumstances it is disclosed. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy. We will indicate above the date this Privacy Policy was last revised. Your continued access or use of this website after any such changes constitutes your acceptance of the Privacy Policy as revised.


Amendments to this Privacy Policy made subsequent to the effective date of this Privacy Policy will be described below.